CDW Careers

Sr Program Manager - Integrated Marketing Strategyat CDW Careers

Job ID: 18000364
Updated: February 28, 2018
Location: Lincolnshire, IL, United States


Role Overview

The Sr Program Manager oversees the coordination and administration of all aspects of an ongoing program including planning, organizing, leading and controlling program activities while delivering a superior customer experience.

Key Areas of Responsibility

The Sr. Program Manager performs a wide range of duties including some or all of the following:

Planning the Program

  • Plan the delivery of the overall program and its activities in alignment with the organization’s strategy and priorities
  • Develop new initiatives to support the strategic direction of the organization
  • Create and implement long-term goals and objectives to achieve the successful outcome of the program
  • Develop an annual budget and operating plan to support the program
  • Develop a program evaluation framework to assess the strengths of the program and to identify areas for improvement
Organizing the Program

  • Ensure that program activities operate within the policies and procedures of the organization and comply with all relevant legislation and professional standards. o Develop forms and records to document program activities.
  • Oversee the collection and maintenance of records on the clients of the program for statistical purposes according to the confidentiality/privacy policy of the organization
Leading the Program

  • Ensure all staff members receive orientation and appropriate training.
  • Communicate with clients and other stakeholders to gain community support for the program and to solicit input to improve the program.
  • Liaise with other managers and partners to ensure the effective and efficient program delivery.
  • Coordinate the delivery of services among different program activities to increase effectiveness and efficiency.
Controlling the Program

  • Write reports on the program for management and key stakeholders
  • Ensure that the program operates within the approved budget
  • Monitor and approve all budgeted program expenditures
  • Manage all project funds according to established accounting policies and procedures
  • Ensure that all financial records for the program are up to date
  • Identify and evaluate the risks associated with program activities and take appropriate action to control the risks
  • Monitor the program activities on a regular basis and recommend changes to enhance the program, as appropriate
Integrated Planning & Design

Campaign and Media Planning

  • Leads campaign planning. Manages the tactical plan and ensure all media mix details are incorporated into the plan.
  • Reviews and aligns all briefs to ensure they aligned with the marketing plan
  • Accountable for maintaining constant communication with the marketing organization and external agencies throughout the campaign planning process.
  • Serves as the main points of contact with eCommerce and planning leads throughout the campaign development process.
  • Shares consumer and customer segmentation knowledge with the broader team.
  • Collaborates with the strategy team to build and understanding of the CDW marketing strategy and how to apply it throughout all campaign plans.
  • Has a deep understanding of consumer behavior information and competitor trends to identify campaign opportunities.


Minimum Qualifications

  • Bachelor’s degree
  • 5 years of Sales and/or Marketing experience
Other Required Qualifications

  • Proven program management experience, driving initiatives from conception through completion.
  • Demonstrated ability to build and maintain strong working relationships with a track record of successfully influencing stakeholders.
  • Excellent written and verbal communications with the ability to effectively interact with all stakeholders, including senior leadership.
  • History of providing outstanding customer service to stakeholders.
  • Strong analytical skills and attention to detail.
  • Ability to take initiative and creatively problem solve
  • Understanding/appreciation for maintaining confidentiality
  • Record of successful organizational skills
  • Experience in developing or utilizing strategic sales campaigns
  • Demonstrated ability to analyze data and conduct primary research
  • Ability to multitask and adapt to a fast changing environment
  • Knowledge of technology product offerings and solutions
  • Proficient with Microsoft Office; Excel, Word, Outlook, and PowerPoint
Preferred Qualifications

  • MBA or graduate degree
  • 7 years Sales or Marketing experience or Project Management experience in Technology industry
  • Experience in working with sales organizations
  • Experience managing customer events and trade shows
  • Technology market knowledge and working experience
  • Proficient with reporting and analytics applications (Cognos and ProClarity)

Job Category: Marketing
Job Type: Full-Time
Travel Percentage: 0%