Associate Analyst – Search Engine Marketingat CDW Careers

The Performance Marketing Associate Analyst will join the Demand Generation team whose main responsibility is to drive online revenue and website engagements. This role primarily focuses on executing and analyzing digital media campaigns with an emphasis in paid search and including but not limited to: display, remarketing, SEO, web analytics, content strategy, and merchandising.  

Key Areas of Responsibility

• Support Demand Generation team by executing on paid search tactics per strategy and goals.
• Campaign management for search engine marketing campaigns, inclusive of keyword research, campaign building, copywriting, budget scoping, campaign health checks and optimization, performance analysis and reporting, and other tasks.
• Work with cross-functional teams (Content Strategy, Partner Merchandising, Integrated Planning, Partner Planning, Analytics, Strategy & Insights, Product Management) to define measurement plans and the requirements to execute.
• Stay up to date on SEM/PPC industry trends and make recommendations applicable to the business.
• Execute campaign analysis and testing across different sub functions of paid search (ad copy, landing page, audience, spend, etc.) to optimize campaign performance .
• Use digital analytics tools (Google Ads, Bing Ads, Adobe Ad Cloud, Adobe Analytics) as well as Excel and SQL to extract insights and make informed decisions for our digital marketing campaigns.

Education and/or Experience Qualifications

• Bachelor’s Degree or 4 experience in SEM/SEO/display strategy, implementation, and management and/or website analytics role.
• 1+ year experience in SEM/SEO/display strategy, implementation, and management and/or website analytics role.

Required Qualifications

• Familiarity and understanding of search engine marketing.
• Demonstrated quantitative, critical thinking, and analytical skills.
• Strong written and verbal communication skills with the ability to effectively interact with and present to all stakeholders.
• Proficient in Microsoft Excel and Power Point, including charting and graphing functions.
• Demonstrated ability to interpret and provide analysis of web metrics, along with independently and proactively constructed analyses.
• Self-motivated, organized, and high levels of attention to detail.

Preferred Qualifications

• Intermediate experience working in a highly transacted eCommerce website or prior experience in a management consulting or advertising agency environment.
• Experience working in lead management areas.
• Working knowledge of SEO, HTML, tag management, content marketing, merchandising, and other paid media.
• Experience using Adobe Ad Cloud or other bid management platforms.
• Certification in Google Ads and/or Microsoft Advertising.
• Intermediate level in Microsoft Excel (e.g. vLookup, pivot tables).
  Experience in SQL.
• History managing search marketing campaigns towards set business goals.
• Design background and/or experience with creating advertising assets.