The Performance Marketing team brings the marketing strategies and plans to life for the customer by becoming expert in system support to effectively executing outbound marketing content and messaging. This team distributes all activities in the marketing plan to customers using the pre-selected marketing channel, including events. They support cross-marketing functions by facilitating traditional project management and providing collateral to the CDW Sales team. This team will oversee and enforce governance, helping to ensure that agreed upon principles and guidelines are taught, communicated, understood and adhered to. This team will also support the technology requirements of the marketing organization, managing rollouts, upgrades, etc.
The Manager, Customer Data Platform (CDP) is responsible for leading the audience strategy and execution of cross channel and channel specific targeting (email, paid social, paid search, display, etc.) for the marketing plan. You will leverage critical thinking skills to seek out process efficiencies, lead for results, influence, demonstrate ownership, earn trust, build relationships, and empower action. You will play a key role in defining the vision, roadmap and priorities for the team and communicate across the organization.
The Manager, Customer Data Platform is responsible for promoting change and leading efforts to improve our multi-channel customer experience. You will consult, plan and execute on audience targeting by working closely and cross-functionally with stakeholders, channel owners, analytics, data science and more. You will work in the customer data platform and work with technology resources to identify technical blockers and resolve data issues. Other key responsibilities include, but not limited to:
This role reports to the Senior Manager of Direct Marketing and supervises a team of Strategists in establishing day-to-day priorities, setting processes/procedures and monitoring workload to ensure adequate resources are available.
Key Areas of Responsibility
Education and/or Experience Qualifications