CDW Careers
false

Sr Program Manager - Marketing Analyticsat CDW Careers

This job posting is no longer active

Job ID: 18000146
Updated: May 29, 2018
Location: Chicago, IL, United States

Role Overview 

The Senior Analyst, Marketing Analytics & Insights is responsible for exploratory data analysis and insights based reporting to help plan, measure, and optimize multi-channel marketing campaigns. The analyst will work collaboratively with internal clients & agency partners to identify data-driven insights, measure the impact of marketing efforts, and make proactive recommendations to improve performance. 
 
Analytics  
Utilizes database querying, data manipulation and statistical analysis to provide critical business support to company leadership.  

Key Areas of Responsibility 
  • Become a champion within marketing organization in helping implement a data-driven culture focused on continually improving the understanding of the customer. 
  • Collaborate with internal marketing stakeholders to identify business objectives and provide analytics and insights to best achieve those objectives. 
  • Present insights and recommendations via written and verbal communications that can be understood by a broad audience.
  • Manipulate data in SAS/SQL environment or BI Tools to create actionable insights which align to business objectives. 
Analytics:  
  • Evaluate ongoing analytics and insights needs from stakeholders and implement reporting in automated business intelligence environment. 
  • Leverage marketing channel and advanced customer analytics to assess and make strategic recommendations to improve campaign performance. 
  • Work with marketing channels owners on creating a persistent test & learn environment. 
  • Manipulate data in SAS/SQL environment to create actionable insights which align to business objectives. 
  • Accurately differentiate the contributing marketing signals from the noise in evaluation of multichannel campaign analytics. 
  • Oversee marketing channel and advanced customer analytics to assess and make strategic recommendations to improve campaign performance 
  • Prepare scoring rules/implementation of modeling – productionalize models; implement 3rd party models.  
Responsibilities 
  • Evaluate ongoing analytics and insights needs from stakeholders and implement reporting in automated business intelligence environment.  
  • Participate in complex, large-scale cross functional project efforts  
  • Establish & maintains strong relationships with key stakeholders in Marketing/eCommerce, Product & Partner Management, and Sales to ensure company activities are leveraging data & insights. 

Qualifications

Minimum Qualifications 
  • Bachelor’s degree in business, economics, statistics, or computer science with 5 years business analysis experience, including but not limited to: marketing analysis, database marketing, marketing automation, market research, sales analysis, financial analysis, econometrics, or statistics. 
OR 
  • Master’s degree in business, economics, statistics, or computer science with 3 years business analysis experience, including but not limited to: marketing analysis, database marketing, marketing automation, market research, sales analysis, financial analysis, econometrics, or statistics. 
Other Required Qualifications
  • Proficient with Microsoft Office; Excel, Word, Outlook, and PowerPoint 
  • Relational database (SAS or SQL) experience. 
  • Strong analytical skills.  Ability to problem solve independently. Able to analyze large volumes of raw data, draw conclusions, and develop actionable recommendations 
  • Proficient with Microsoft Office; Excel, Word, Outlook, and PowerPoint 
  • Highly detail oriented with the ability to handle multiple projects simultaneously in a fastpaced environment 
  • Excellent written and verbal communication skills with the ability to effectively interact with and present to all stakeholders including senior leadership.   
  • Demonstrated experience in leading analytical projects  
  • Proven ability to identify areas of opportunity for existing practices/processes and execute appropriate improvements.   
  • History of balancing multiple priorities simultaneously with the ability to adapt to the changing needs of the business while meeting deadlines.     
Preferred Qualifications 
  • Graduate degree in business, statistics, mathematics, or economics. 
  • Strong written and verbal communication with experience presenting to leadership. 
  • Tableau experience a strong plus.
Job Category: Marketing
Job Type: Full-Time
Travel Percentage: 0%