CDW Careers

Digital Content Strategy, Program Managerat CDW Careers

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Job ID: 18000565
Updated: May 31, 2018
Location: Chicago, IL, United States

The Program Manager oversees the coordination and administration of all aspects of an ongoing program including planning, organizing, leading and controlling program activities while delivering a superior customer experience.


Key Areas of Responsibility

The Program Manager performs a wide range of duties including some or all of the following:

  • Planning the Program
    • Plan the delivery of the overall program and its activities in alignment with the organization’s strategy and priorities
    • Develop new initiatives to support the strategic direction of the organization
    • Develop and implement long-term goals and objectives to achieve the successful outcome of the program.
    • Develop an annual budget and operating plan to support the program.
    • Develop a program evaluation framework to assess the strengths of the program and to identify areas for improvement.
    • Develop funding proposals for the program to ensure the continuous delivery of services.
    • Support development of department goals and plans, while tracking program success and/or suggesting corrective action based on data
  • Organizing the Program
    • Ensure that program activities operate within the policies and procedures of the organization.
    • Ensure that program activities comply with all relevant legislation and professional standards.
    • Develop forms and records to document program activities.
    • Oversee the collection and maintenance of records on the clients of the program for statistical purposes according to the confidentiality/privacy policy of the organization.
  • Leading the Program
    • Communicate with clients and other stakeholders to gain community support for the program and to solicit input to improve the program.
    • Liaise with other managers and partners to ensure the effective and efficient program delivery.
    • Coordinate the delivery of services among different program activities to increase effectiveness and efficiency.
  • Controlling the Program
    • Write reports on the program for management and key stakeholders.
    • Ensure that the program operates within the approved budget.
    • Monitor and approve all budgeted program expenditures.
    • Manage all project funds according to established accounting policies and procedures
    • Ensure that all financial records for the program are up to date.
    • Identify and evaluate the risks associated with program activities and take appropriate action to control the risks.
    • Monitor the program activities on a regular basis and recommend changes to enhance the program, as appropriate.

Responsibilities by Sub-Function

  • eCommerce
    • Digital Content Strategy
      • Collaborates with internal and external stakeholders to create, edit and manage digital content to deliver engaging online experiences
      • Partners with PD, Integrated Planning and external agency partners to ensure that landing pages and online experiences are closely aligned to campaign strategy and traffic drivers
      • Leverages .NET, CMS and third-party automation platforms to execute ad unit and webpage refreshes on time and without errors
      • Conducts regular QA of projects via multiple desktop browsers and mobile device types to ensure that ads display and function as expected
      • Edits existing content and creates new, original content that aligns to both the brand voice of CDW and that of our vendor partners; content contributions can include landing pages, email and social media copy, banner advertising, and site messaging
      • Collaborates with Analytics and Insights teams to understand user content needs by customer buying persona and past buying behavior, segment, and place within the overall purchase journey
      • Collaborate with Demand Generation team to identify content gaps and leverage internal and external resources to create original content to meet user and search optimization needs
      • Works within cross-functional Agile team to create project plan, manage delivery expectations and ensure timely product launch
      • Ensures online experiences meets user, business and customer expectations and KPI objectives
      • Works closely with Analytics team to monitor performance and test content; proactively recommends and executes strategies for post-launch optimization


Minimum Qualifications

  • Bachelor’s degree or equivalent experience
  • 3 years of Sales and/or Marketing experience

Other Required Qualifications

  • Demonstrated knowledge of technology product offerings and solutions
  • Proven record of successful project management and organizational skills
  • Proficient with Microsoft Office; Excel, Word, Outlook, and PowerPoint
  • Experience with sales productivity tools
  • Excellent written and verbal communication skills with the ability to effectively communicate at all levels of the company including Senior Leadership
  • Demonstrated ability to analyze data and conduct primary research
  • Experience in developing or utilizing strategic sales campaigns
  • Proven track record in developing and maintaining strategic relationships
  • Ability to multitask and be adaptable in a fast changing environment.

Digital Content Strategy

  • 2 years working in a content management system
  • 3 years writing and editing content for an online audience (B2B preferred)
  • 4 years web production experience
  • Ability to craft compelling, original content and synthesize existing content to meet  project and business needs.
  • Demonstrated knowledge of SEO best practices

Preferred Qualifications

  • Digital Content Strategy
    • Merchandising background preferred
    • Familiarity with Adobe Experience Manager and Adobe Marketing Cloud
    • Prior experience working closely with UI/UX to conceive and deliver online content
    • Basic understanding of HTML/CSS
    • Experience in writing and editing content for an online audience (B2B preferred)
    • Ability to craft compelling, original content and synthesize existing content to meet project and business needs.
    • Demonstrated knowledge of SEO best practices
Job Category: Marketing
Job Type: Full-Time
Travel Percentage: 0%

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