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Sr Email Strategistat CDW Careers

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Job ID: 19001105
Updated: Jul 08, 2019
Location: Lincolnshire, IL, United States

The Sr Program Manager Marketing oversees the coordination and administration of all aspects of an ongoing program including planning, organizing, leading and controlling program activities while delivering a superior customer experience.

 

Key Areas of Responsibility

 

The Sr Program Manager Marketing performs a wide range of duties including some or all of the following:

Planning the Program

  • Plan the delivery of the overall program and its activities in alignment with the organization’s strategy and priorities
  • Develop new initiatives to support the strategic direction of the organization
  • Create and implement long-term goals and objectives to achieve the successful outcome of the program
  • Develop an annual budget and operating plan to support the program
  • Develop a program evaluation framework to assess the strengths of the program and to identify areas for improvement
  • Develop funding proposals for the program to ensure the continuous delivery of services.
  • Support development of department goals and plans, while tracking program success and/or suggesting corrective action based on data

Organizing the Program

  • Ensure that program activities operate within the policies and procedures of the organization and comply with all relevant legislation and professional standards.
  • Develop forms and records to document program activities.
  • Oversee the collection and maintenance of records on the clients of the program for statistical purposes according to the confidentiality/privacy policy of the organization.

Leading the Program

  • Ensure all staff members receive orientation and appropriate training.
  • Communicate with clients and other stakeholders to gain community support for the program and to solicit input to improve the program.
  • Liaise with other managers and partners to ensure the effective and efficient program delivery.
  • Coordinate the delivery of services among different program activities to increase effectiveness and efficiency.

Controlling the Program

  • Write reports on the program for management and key stakeholders
  • Ensure that the program operates within the approved budget
  • Monitor and approve all budgeted program expenditures
  • Manage all project funds according to established accounting policies and procedures
  • Ensure that all financial records for the program are up to date
  • Identify and evaluate the risks associated with program activities and take appropriate action to control the risks
  • Monitor the program activities on a regular basis and recommend changes to enhance the program, as appropriate

Marketing Delivery

Direct Marketing (Targeting)

  • Analyze email and digital metrics to generate insights and determine action plans to improve activity performance. 
  • Utilize direct marketing principles and work cross functionally to execute email & direct mail activities aligned to activity objectives based on Marketing Plan, which include recommendations on targeting, creative/message, contact strategy, and landing destination.
  • Improve activity performance by applying the test/learn/apply approach through defining hypothesis, test design setup & execution, reviewing metrics and communicating learnings.
  • Review and recommend targeting criteria, including model usage/development or attribute based selection, for activities with team members.

Qualifications

Minimum Qualifications

  • Bachelor’s degree
  • 5 years of Sales and/or Marketing experience

Other Required Qualifications

  • Proven program management experience, driving initiatives from conception through completion.
  • Demonstrated ability to build and maintain strong working relationships with a track record of successfully influencing stakeholders.
  • Excellent written and verbal communications with the ability to effectively interact with all stakeholders, including senior leadership.
  • History of providing outstanding customer service to stakeholders. 
  • Strong analytical skills and attention to detail.
  • Ability to take initiative and creatively problem solve
  • Understanding/appreciation for maintaining confidentiality
  • Record of successful organizational skills
  • Experience in developing or utilizing strategic sales campaigns
  • Demonstrated ability to analyze data and conduct primary research
  • Ability to multitask and adapt to a fast changing environment
  • Knowledge of technology product offerings and solutions
  • Proficient with Microsoft Office; Excel, Word, Outlook, and PowerPoint

Preferred Qualifications

  • MBA or graduate degree
  • 2 years of experience in eCommerce environments and digital marketing tools.
  • 7 years Sales or Marketing experience or Project Management experience in Technology industry
  • Experience in working with sales organizations
  • Experience managing customer events and trade shows
  • Technology market knowledge and working experience
  • Proficient with reporting and analytics applications (Cognos and ProClarity)

Job Category: Marketing
Job Type: Full-Time
Travel Percentage: 0%

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