Email Marketing Specialistat CDW Careers

The Program Manager oversees the coordination and administration of all aspects of an ongoing program including planning, organizing, leading and controlling program activities while delivering a superior customer experience.

Key Areas of Responsibility

The Program Manager performs a wide range of duties including some or all of the following:

Planning the Program

o   Plan the delivery of the overall program and its activities in alignment with the organization’s strategy and priorities

o   Develop new initiatives to support the strategic direction of the organization

o   Develop and implement long-term goals and objectives to achieve the successful outcome of the program.

o   Develop an annual budget and operating plan to support the program.

o   Develop a program evaluation framework to assess the strengths of the program and to identify areas for improvement.

o   Develop funding proposals for the program to ensure the continuous delivery of services.

§  Support development of department goals and plans, while tracking program success and/or suggesting corrective action based on data

Organizing the Program

o   Ensure that program activities operate within the policies and procedures of the organization.

o   Ensure that program activities comply with all relevant legislation and professional standards.

o   Develop forms and records to document program activities.

o   Oversee the collection and maintenance of records on the clients of the program for statistical purposes according to the confidentiality/privacy policy of the organization.

Leading the Program

o   Communicate with clients and other stakeholders to gain community support for the program and to solicit input to improve the program.

o   Liaise with other managers and partners to ensure the effective and efficient program delivery.

o   Coordinate the delivery of services among different program activities to increase effectiveness and efficiency.

Controlling the Program

o   Write reports on the program for management and key stakeholders.

o   Ensure that the program operates within the approved budget.

o   Monitor and approve all budgeted program expenditures.

o   Manage all project funds according to established accounting policies and procedures

o   Ensure that all financial records for the program are up to date.

o   Identify and evaluate the risks associated with program activities and take appropriate action to control the risks

Monitor the program activities on a regular basis and recommend changes to enhance the program, as appropriate.

• Email Channel
• Lead development of strategy, testing, delivery and optimization of new and existing email campaigns – batch, behavioral triggered, and transactional
• Analyze email and digital analytics metrics to determine key drivers of performance and develop action plans based on insight to drive revenue
• Drive process improvement to maximize efficiency, accuracy, and consistency in delivery of email marketing programs and data feeds to and from ESP.
• Manage day-to-day operations to ensure email program are executing and troubleshoot process flows, data feeds, or rules if issues arise
  

Qualifications

Minimum Qualifications

• Bachelor’s degree or equivalent experience
• 3 years of Sales and/or Marketing experience

Other Required Qualifications

• Demonstrated knowledge of technology product offerings and solutions
• Proven record of successful project management and organizational skills
• Proficient with Microsoft Office; Excel, Word, Outlook, and PowerPoint
• Experience with sales productivity tools
• Excellent written and verbal communication skills with the ability to effectively communicate at all levels of the company including Senior Leadership
• Demonstrated ability to analyze data and conduct primary research
• Experience in developing or utilizing strategic sales campaigns
• Proven track record in developing and maintaining strategic relationships
• Ability to multitask and be adaptable in a fast changing environment.

Preferred Qualifications

• Knowledge of CDW Sales organization and Sales process