Field Marketing Program Manager at CDW Careers

Planning the Program

• Plan the delivery of the overall program and its activities in alignment with the organization’s strategy and priorities
• Develop new initiatives to support the strategic direction of the organization
• Develop and implement long-term goals and objectives to achieve the successful outcome of the program.
• Develop an annual budget and operating plan to support the program.
• Develop a program evaluation framework to assess the strengths of the program and to identify areas for improvement.
• Develop funding proposals for the program to ensure the continuous delivery of services.
• Support development of department goals and plans, while tracking program success and/or suggesting corrective action based on data

Organizing the Program

• Ensure that program activities operate within the policies and procedures of the organization.
• Ensure that program activities comply with all relevant legislation and professional standards.
• Develop forms and records to document program activities.
• Oversee the collection and maintenance of records on the clients of the program for statistical purposes according to the confidentiality/privacy policy of the organization.

Leading the Program

• Communicate with clients and other stakeholders to gain community support for the program and to solicit input to improve the program.
• Liaise with other managers and partners to ensure the effective and efficient program delivery.
• Coordinate the delivery of services among different program activities to increase effectiveness and efficiency.

Controlling the Program

• Write reports on the program for management and key stakeholders.
• Ensure that the program operates within the approved budget.
• Monitor and approve all budgeted program expenditures.
• Manage all project funds according to established accounting policies and procedures
• Ensure that all financial records for the program are up to date.
• Identify and evaluate the risks associated with program activities and take appropriate action to control the risks.
• Monitor the program activities on a regular basis and recommend changes to enhance the program, as appropriate.

Responsibilities by Sub-Function

Marketing Delivery

Field Marketing

• Drive Marketing plan awareness through proactive communication channels with Sales so they can leverage Marketing resources and assets when working with customers.
• Support the sales process with Real Time Marketing and Sales Tools such as GetIT Portal, Customer Success Platform, AMMO, etc, in a way that Sales will best be able to utilize these tools when serving their customers.
• Orchestrate local events in coordination with the events team
• Align specific Marketing assets to Sales objectives so that our sellers have the right marketing support, at the right time, ultimately making them more efficient and successful.
  
  

• Bachelor’s degree or equivalent experience
• 3 years of Sales and/or Marketing experience

Other Required Qualifications

• Demonstrated knowledge of technology product offerings and solutions
• Proven record of successful project management and organizational skills
• Proficient with Microsoft Office; Excel, Word, Outlook, and PowerPoint
• Experience with sales productivity tools
• Excellent written and verbal communication skills with the ability to effectively communicate at all levels of the company including Senior Leadership
• Demonstrated ability to analyze data and conduct primary research
• Experience in developing or utilizing strategic sales campaigns
• Proven track record in developing and maintaining strategic relationships
• Ability to multitask and be adaptable in a fast changing environment.

Preferred Qualifications

• Knowledge of CDW Sales organization and Sales process