The Senior Analyst, Digital Strategy & Insights is responsible for leading data analysis and insights-based reporting to allow for improved decision-making for better business outcomes in eCommerce. The Senior Analyst will work with analytics stakeholders, eCommerce stakeholders (including product managers), and the key departments to identify data-driven insights and find areas of opportunity to drive eCommerce growth strategy.
Key Areas of Responsibility
- Become a champion within the eCommerce organization in helping implement a data-driven culture and a test & learn environment focused on continually improving the understanding of our business.
- Collaborate with product teams to perform discovery of new features, assess business opportunity and monitor the realized values of such features on an ongoing basis.
- Present insights and recommendations via written and verbal communications that can be understood by a broad audience.
- Leverage advanced analytics to assess and make strategic recommendations to improve eCommerce performance.
- Become a master of analytics and visualization tools such as Adobe Analytics, SQL, PowerBI, Python etc. to provide actionable insights to drive the business
- Implement reporting in automated business intelligence environment in PowerBI
- Establish & maintain strong relationships with key stakeholders in eCommerce, Marketing, Product Partner Management and Sales to drive actionable insights.
- Mentor associate analysts and analysts in developing business acumen, creating an automation driven discipline and becoming masters of their tools.
- Oversee associate analysts in their day-to-day activities, assessing accuracy of work and quality of insights, and managing deliverables.
Minimum Qualifications
- Bachelor’s Degree and 4 or more years analytics experience, OR
- 8 years of analytics experience.
Other Required Qualifications
- Proficient with Microsoft Office; Excel, Word, Outlook, and PowerPoint
- Proficient with Structured Query Language (SQL)
- Strong analytical skills. Ability to problem solve independently. Ability to analyze large volumes of raw data, draw conclusions, and develop actionable recommendations.
- Highly detail oriented with the ability to handle multiple projects simultaneously in a fast-paced environment.
- Excellent written and verbal communication skills with the ability to effectively interact with and present to all stakeholders.
- Demonstrated experience in leading analytical projects.
- Proven ability to identify areas of opportunity for existing practices/processes and execute appropriate improvements.
- History of balancing multiple priorities simultaneously with the ability to adapt to the changing needs of the business while meeting deadlines.
Preferred Qualifications
- Bachelor’s degree in business, information systems, statistics, mathematics, economics, computer science, and engineering.
- Graduate degree in business, analytics, and information systems.
- Experience leading teams.
- Experience with Tableau and PowerBI reporting tools.
- Experience with Python, R and Alteryx analytical tools.
- Other preferred experience with but not limited to marketing analysis, reporting automation, sales analysis, financial analysis, econometrics, or statistics.