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UX Content Strategistat CDW Careers

Job ID: 
Focus Area: 
Date Posted 
Apr 29, 2022
Remote, Remote
Employment Type: 

As a UX Content Strategist, you’ll partner with a cross-functional team of Designers, Product Managers, and Researchers to deliver best-in-class digital experiences for CDW’s users. You’ll speak to our audience through compelling and engaging copy and microcopy, helping our customers find the right products and solutions for their business needs. Using qualitative research, A/B testing and analytics, you’ll determine what works best for our audiences and refine successful approaches. You’ll own the end-to-end UX content strategy process from ideation to execution across multiple projects and cross-functional product teams while establishing best-practices and developing standards for style, voice and tone across CDW’s website and mobile app experiences.


  • Translate complicated concepts into clear, on-brand product copy
  • Elevate CDW brand voice across digital products by building empathy for targeted user groups
  • Work in a collaborative, cross-team environment with Visual Designers, UX Researchers, Engineers, and Product Managers to deliver clear, compelling and concise UX solutions and writing throughout the product lifecycle—from discovery to prototypes to live products
  • Act as primary UX Content subject matter expert and stakeholder across multiple product teams
  • Partner with Product and Marketing on naming and positioning of new products and features
  • Demonstrate a keen eye for detail while ensuring a consistent and cohesive narrative across every user journey
  • Co-author, maintain, and evangelize the UX Content Style Guide as it relates to the broader design system
  • Develop and scope UX Content roadmap items that map to critical business goals
  • A/B and User Test copy for maximum performance across differentiated user groups
  • Conduct regular analysis on content performance to identify areas for opportunity and present strategic initiatives and deliverables to internal stakeholders

  • 5 years of digital content-strategy and writing/editing experience
  • Bachelor's degree or equivalent practical experience
  • 3 years of B2B digital copywriting/UX writing experience
  • 5 years of UX content strategy experience or equivalent user-focused digital content-strategy experience (B2B preferred)
  • Experience developing content strategies and writing content for both website and native app experiences
  • Experience in editorial, user experience (UX), or user interface (UI) writing
  • Experience working with user research and analyzing customer feedback to conceive/deliver online content changes and solutions
  • Experience using data and testing to inform content decisions and strategies; ability to synthesize findings and present final decisions to key stakeholders and executive-level leadership
  • Demonstrated ability to analyze data and conduct primary research
  • Experience conducting large-scale content audits and creating subsequent project flows to drive improvements
  • Demonstrated understanding of the strategy behind UX writing and how it differs from Brand and Marketing
  • Familiarity with Design Thinking and Agile processes
  • Proven record of successful project management and organizational skills
  • Excellent written and verbal communication skills with the ability to effectively communicate at all levels of the company including Senior Leadership
  • Ability to multitask and be adaptable in a fast-changing environment
  • Excellent storytelling and communication skills
  • Experience with localization and/or creating content for global audiences
  • 8 years of digital content-strategy and writing/editing experience
  • Proficient with Microsoft Office; Excel, Word, Outlook and PowerPoint
  • Basic understanding of HTML/CSS
  • Familiarity with or other qualitative research platforms
  • Experience conducting remote moderated and unmoderated interviews, panels, and focus groups


COVID-19 Update:
CDW is committed to maintaining a workplace that is free of known hazards and to ensuring the safety, health, and well-being of coworkers and candidates for employment and their families, as well as the community.

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