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Federal Marketing Program Managerat CDW Careers

Job ID: 
Focus Area: 
Date Posted 
Nov 11, 2022
Chicago, Illinois
Employment Type: 

The Program Manager oversees the coordination and administration of all aspects of an ongoing program including planning, organizing, leading, and controlling program activities while delivering a superior customer experience. The Industry Marketing Program Manager is responsible for supporting the Industry Marketing Manager in the insights collection, distribution, and analysis required to provide industry expertise and guidance to both Marketing and Sales teams including the identification of trends, market challenges, and new opportunities.  In addition, the Industry Marketing Program Manager will support the processes and communications for Product Marketing initiatives. Reporting to the Industry Marketing Manager, this role aids in the coordination with the Field Marketing team to collectively inform and execute a Marketing Plan and Sales Enablement. 


Key Areas of Responsibility

  • Aid in the development and communication of CDW’s POV on a particular industry. 
  • Process management functions in support of Product Marketing for new initiatives and opportunities including value prop creation, customer outcome identification, go-to-market strategies, and seller support. 
  • Facilitate the collection of insights to support identification of customer priorities through first- and second-person research and analysis. 
  • Project management, strategy, and execution of key initiatives. 
  • Plan the delivery of the overall program and its activities in alignment with the organization’s strategy and priorities. 
  • Develop and implement long-term goals and objectives to achieve the successful outcome of the program. 
  • Develop a program evaluation framework to assess the strengths of the program and to identify areas for improvement. 
  • Develop funding proposals for the program to ensure the continuous delivery of services. 
  • Support development of department goals and plans, while tracking program success and/or suggesting corrective action based on data. 
  • Develop forms and records to document program activities. 
  • Write reports on the program for management and key stakeholders. 
  • Manage agency relationships, contract scoping, negotiation and deliverables. 

Education and/or Experience Qualifications

  • Bachelor’s degree or equivalent experience 
  • 3 years of Sales and/or Marketing experience or 3 years CDW experience 

Required Qualifications

  • Strong written and verbal communication skills with the ability to effectively interact with and present to all stakeholders.
  • Demonstrated ability to build and maintain strong working relationships across the organization.
  • Maintain and project a professional image with strong business acumen during customer interactions.
  • Ability to multi-task, organize and prioritize.
  • Ability to compose materials such as detailed reports, work-related manuals, publications of limited scope or impact, etc., and/or to make presentations outside the immediate work area.
  • Ability and willingness to travel up to 25% or as needed to CDW locations, meetings, events and/or client sites.

Preferred Qualifications

  • Technology solutions experience.
  • Prior project management experience.

COVID-19 Update:
CDW is committed to maintaining a workplace that is free of known hazards and to ensuring the safety, health, and well-being of coworkers and candidates for employment and their families, as well as the community.

CDW requires all coworkers be fully vaccinated against COVID-19, with the only exceptions being a documented, legally required medical or religious accommodation.  Prior to starting with CDW, successful candidates will be required to: (i) be fully vaccinated against COVID-19 and provide CDW with proof of full vaccination; or (ii) apply for and receive a medical or religious-based accommodation to be exempt from the mandatory vaccination policy.

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